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CVB visits first international tradeshowJULY
2008 - TIA’s
International Pow Wow is the travel industry’s premier international
marketplace and is the largest generator of Visit USA travel.
It is NOT a typical trade show. In just three days of intensive
pre-scheduled, computer-generated business appointments, more than 1,000
U. S. travel organizations from every region of the USA, and representing
all industry category components, and close to 1,500 International and
Domestic Buyers from more than 70 countries, conduct business negotiations
that result in the generation of over $3.5 billion in future Visit USA
travel. At International Pow Wow, buyers and sellers are able to conduct
business that would otherwise be generated only through an exhaustive
number of around-the-world trips. Delegates
for the Stockton CVB met with international buyers and receptive operators
from over a dozen countries currently doing business in California. The
Stockton CVB also participated in the international media marketplace
providing media kits to international journalists. “This
was a great jumpstart for the CVB” noted Wes Rhea, Director of the
Stockton CVB, “the international group travel market can take up to
three years to penetrate and this type of event assists in accelerating
that process. We have seen a strong growth in the group bus market in
Stockton over the last year, and this show is part of the process to
expand that market.” By
participating in this year’s Pow Wow event, Stockton also receives the
sales leads from the California Travel & Tourism Commission, who also
participated in the three-day event and conducted over 225 appointments. For
more information on International Pow Wow visit www.TIA.org. And as
always, for more information on the Stockton Conference & Visitors
Bureau contact Wes @ 337-2721 or www.visitstockton.org.
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